We created this brand identity for a new clothing brand that’s getting ready to open in Mexico City. The main idea behind the brand was to keep things simple and clean, but still have a sense of movement and energy. We wanted it to feel modern and minimalist, but not boring or too plain. The design focuses on balance, something that looks stylish and fresh, while still being easy to connect with. It was fun to work on because we had to think about how to visually represent both simplicity and motion in a way that fits the fashion world.